About Us

Latefa Nicole| FOUNDER

 

Latefa was born and raised by her mom in the heart of Durham, NC. With her father passing away when she was just eight months old, her mother was forced to be a single parent. Latefa made a vow to herself to work hard and not allow the circumstances of life to hinder her success. In 1999, she graduated from high school and started college. In 2005, at the age of 24, with nothing but a car full of clothes and a few hundred dollars, she moved to Atlanta, GA with big dreams. Her thoughts were, “I didn’t know what success looked like, but I was determined to define it.”

 

Upon moving to Atlanta, Latefa enrolled in AIU Atlanta, where she continued pursuing her education with majoring in Fashion Design. In 2007, she founded her first business, Hot Kommodity, a clothing boutique located on Bankhead Highway. The success of the amateur business piqued her interest as she wondered what more she could do. While in Atlanta,  she had a run-in with the law. Now a felon, she didn’t stop her. 

 

In 2008, while still a student at Gwinnett Tech finishing her Criminal Justice Degree, Glamshe Co. opened its doors in the winter of 2013. Latefa was merely 29 years old! "With little money and absolutely no knowledge of the industry, all I had was Google and prayer, literally." While fighting felony charges, adjusting to being a new mom, and building her business, she drove thousands of miles back and forth between Durham and Atlanta for several years. In 2019, GlamShe Co was so successful that it prompted her to open a second location in the Rocky Mount area.

During the success of GlamShe Co, Latefa Nicole started her hair boutique, a hair extension retail store located in both GlamShe Co locations. That way, clients could purchase their hair extensions and have them installed all in one place. GlamShe Co is a ONE-STOP-SHOP!

During the success of GlamShe Co, Latefa Nicole started her hair boutique, a hair extension retail store located in both GlamShe Co locations. That way, clients could purchase their hair extensions and have them installed all in one place. GlamShe Co is a ONE-STOP-SHOP!

 “I felt bad for women who would spend hundreds of dollars on poor-quality hair extensions that would tangle, matte, and shed. These women would be in the salon literally in tears because they were deceived into spending their hard-earned money on bad quality hair. I decided to do something about it by offering top quality hair extensions at affordable prices. That way, the deception stops and the revenue remains in our community.” 

 

Her brother (a contractor and entrepreneur) has been her biggest support system. “We call ourselves the Dream Team. Whatever I envision, he builds, literally. I would not be such a great businesswoman without my team. Together, we actively seek ways to use GlamShe Co. as a means for helping others.”

 

With her business’ mission statement aligning with her own beliefs, Latefa says, “It’s not just about hair. By operating with a sense of integrity and expertise, we aim to build confidence, evoke inspiration, and uplift the individual, thus enhancing the community and ultimately changing the world. Therefore, I use GlamShe Co. LLC as a means of uplifting, empowering, and encouraging women. It’s not just about hair!" 

 

Latefa is a trailblazer of her time, to say the least. She is living proof that a person does not have to be defined by their circumstances. “Growing up I was told that I wouldn’t amount to anything and I have been on my own since I was 16. But look where I am now. I want my life to be an example of what’s possible with God’s guidance and a lot of hard work. All that I do in my life is not for me; it’s for others to see and be inspired. I wasn’t born with a silver spoon. I came from the same neighborhood and attended the same schools as many of my peers." As a successful entrepreneur, she also aspires to become a mentor, inspirational speaker, and business mogul. " I want to dedicate my life to helping others realize their potential and the power of stepping out into the unknown and walking by faith. "

 

“God is within her, she will not fall.”

~ Psalm 46:5

Core Values

Learning and Growing: There is absolutely no end to knowledge. We believe through constant learning we gain inspiration and excitement which promotes growth and confidence.

Teamwork: We believe teamwork is a combined effort to support individual strengths while achieving collective goals.

Integrity and Honesty: Integrity is being truthful with yourself and honesty is being truthful with others. We believe honesty and integrity builds secure relationships within our team and clients.

Creativity: Creativeness is not seeing things for what they are, its seeing things for what they can be. We believe that creativity fosters our passion and individuality.

Outstanding Service: We believe that consistent customer service builds strong, lasting relationships and connections with our clients.

Community Involvement: We are inspired to meet the needs of our community with compassion, grace and open hearts.

Fun: We believe in having humor, fun and laughter in our daily work. We will always have fun and enjoy our career.

1/2
  • Facebook
  • Instagram

© GlamShe & Co. 2020

Hair Salon Near Me